Executive Vice President and General Merchandise Manager of Women’s and Men’s Apparel, Shea Jensen, joined the Vogue Business and Google Summit to discuss brand discovery and connection for the Gen Z customer and the evolving merchandise strategies to meet their needs.
Leading the conversation was executive America’s editor at Vogue Business, Hilary Milnes. See highlights from their discussion below. When you're making merchandising decisions, how focused are you on the younger customer and incorporating Gen Z
into your decisions? I feel proud of the role that I have at Nordstrom and lucky to be able to support our customers. In my role, I lead a team of buyers, and our job is to make sure we have the most relevant assortment for our customer base. We recognize the world is changing rapidly, and the younger customers are on our radar.
At Nordstrom, we're astute on this younger generation of customers. They are individualists and expect to see the product they want, when they want it and how they want it. They are also changing the mindset around gender norms and identity.
So, we're thinking about how we can move with speed and agility to evolve our offering for the younger customers. We're excited about the work we're doing. [rml_read_more] When you think about brand discovery, how do brand partnerships play a role in bringing a younger customer into stores or to shop online?
Our ambition is to partner with the world's best brands and find ways to bring their stories and their intent to life for customers. Increasingly, that means we think outside the lines of traditional wholesale relationships. Those relationships have been successful and continue to be successful in many ways, but…
