Whatnot , the trailblazing live-shopping marketplace, has officially launched its Bagged & Verified Pre-Authentication Program, setting a new benchmark for trust, buyer confidence, and frictionless selling in the luxury bags and accessories category.
The Importance of Authenticity in Live Luxury Shopping In luxury resale, buyer confidence drives every bid—and authenticity is the cornerstone. Stories matter as much as style, but trust is what closes the deal. To address rising concerns around counterfeits and
marketplace safety, Whatnot launched a robust buyer protection policy. Now, seller-led authentication is spotlighted as the critical step that builds immediate reassurance and repeat purchases. “We firmly believe that authenticity paves the way for genuine connections.
Featuring a Certificate of Authenticity in our listings signals our commitment to buyer trust and gives our community a seamless, enjoyable experience – which has helped our business remove potential doubts and build loyalty that lasts,” said Donald, owner of NanoTV .
How "Bagged & Verified" Works On October 23, 2025 , Whatnot unveiled a new, simplified pathway for sellers to pre-authenticate high-value items. The company has forged partnerships with leading luxury authentication services Entrupy and Real Authentication , delivering industry-best discounts and streamlined workflows.
Using Entrupy now costs just $7 per item for most standard certificates of authenticity, while Real Authentication offers a 75% discount ($10 for Basic Authentication) to eligible sellers. Entrupy device access, essential for high-res imaging, is free for some sellers and discounted for others, reducing barriers to entry…
