Yaga , a leading Estonia-based second-hand fashion marketplace, closed a €4 million pre-Series A funding round, marking a pivotal moment in the company’s ambition to redefine global resale and circular fashion.
The round was led by Specialist VC and included participation from H&M Group Ventures , Trind Ventures , Startup Wise Guys , and notable angel investors. With this latest capital injection, Yaga’s total funding has reached €7.2 million . Vision and Platform: Revolutionizing Thrift Through Tech Founded in
2017 by Aune Aunapuu and Karl Erik Kotkas in Tallinn , Yaga’s platform allows users to buy and sell a curated selection of second-hand clothing, shoes, and accessories.
By focusing on secure escrow-based payments, local logistics partnerships , and a user-friendly marketplace, Yaga aims to bring trust and scale to the rapidly expanding world of pre-loved fashion. “Our growth in South Africa proves that this is a global movement, not limited to Europe or the US .
With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future,” said Aune Aunapuu, CEO . Growth on Two Continents Yaga has over 1 million registered users and processes more than 100,000 transactions per month .
Most of its user base comes from Estonia and South Africa, where the platform leads the pre-owned market with over 12 million monthly visits . Since its inception, the platform has cataloged over 3 million items and maintained profitability—a rarity in the competitive global recommerce sector…
