itk has revolutionized the world of skincare by offering a fresh and evolving approach that consistently delivers innovative products at affordable prices. Their cruelty-free and effective skincare line comprises of 15 different products, each tailored to cater to various skin types and needs.
This line is now available at 3,800 Walmart stores nationwide and on walmart.com. The masterminds behind itk are Brooklyn + Bailey, who have collaborated with Maesa, a beauty incubator transforming the industry by growing
brands globally. Brooklyn + Bailey are known for their popular vlogs that have garnered over 1.5 billion views and have won them several accolades such as People's Choice Awards, Streamy, and Webby.
Their unique dedication to connecting with their followers has allowed them to build an engaged and interactive community, making them an ideal partner for Maesa in developing the itk skincare line.
The sisters are now offering Walmart shoppers around the country a comprehensive skincare regimen that makes premium skincare accessible.
"We're thrilled to finally launch itk in Walmart, a retailer that is synonymous with convenience, quality, and affordability," says Brooklyn, a licensed aesthetician who adds an extra layer of personalized expertise to the skincare line. "Together, we aim to simplify skincare and help people develop habits for healthier skin…
