Zara is teaming up with Mexican American designer Willy Chavarria on VATÍSIMO , a capsule that channels Chicano pride, telenovela drama, and sharp tailoring into a high street collection for men and women, launching March 26, 2026, in selected stores and on Zara.com .
Shot in Mexico with a cast led by Christy Turlington and Alberto Guerra , the campaign turns the collab into a full blown fashion soap opera, highlighting Zara’s ambition to make designer level storytelling accessible at mall prices. What VATÍSIMO
means and why it matters The collection’s title, VATÍSIMO , is derived from vato, a colloquial word in Chicano communities for friend, homie, or loved one, with the superlative form used here to celebrate friendship, camaraderie, pride, and the strength of roots.
Zara describes the project as rooted in dignity and about visibility, presenting Willy Chavarria’s aesthetic without dilution and without compromise to a global audience.
Editorial coverage frames the partnership as more than a logo play, arguing that Chavarria is bringing a distinctly Chicano , queer inclusive narrative into one of the world’s biggest mass retailers, at a moment when Inditex is also investing in a separate two year creative partnership with John Galliano on Zara’s archives.
For Chavarria , the designer said to Vogue that the collaboration lets him present refined elements of the brand’s vision to a broader and more inclusive audience, while staying true to his emphasis on heritage, community, and emotional storytelling…
