Zimmermann , the globally celebrated Australian luxury fashion label, has announced it will open a stunning new flagship store on Sloane Street , London, in January 2026 . The move underscores Zimmermann’s rapid European expansion and Sloane Street’s status as one of the world’s preeminent luxury shopping destinations.
A Landmark Launch: Sloane Street’s Latest Luxury Arrival The new Zimmermann boutique will sit at 162 Sloane Street, SW1X 9BS , poised to make its mark in the heart of Chelsea, and perhaps London’s
most iconic retail avenue. Surrounded by neighbors like Valentino , Dior , Saint Laurent , Brunello Cucinelli , and Temperley London , Zimmermann’s debut follows more than a d e c ade of dramatic investment in Sloane Street’s revitalization.
As Hugh Seaborn, Chief Executive of Cadogan —the area’s historic landlord— says , “This project marks a new era for Sloane Street, enhancing its elegance and timeless appeal as the epitome of a luxury destination that is equally ‘global yet local’ and will entice new visitors while enriching the experience for the local community.” Zimmermann: Australian Origins, Global Ambition Founded by sisters Nicky and Simone Zimmermann in Sydney in 1991 , Zimmermann began as a single market stall and has grown into an international label famed for its sophisticated femininity, artistic detailing, and modern yet romantic silhouettes .
The brand’s signature aesthetic—bold prints, billowy dresses, and intricate resortwear—has garnered a devoted celebrity following, with clients such as Margot Robbie , Gigi Hadid , and Beyoncé . Nicky Zimmermann said that opening a store in London had been something she and her sister, Simone , had wanted to do for as long…
