LVMH , under the leadership of Bernard Arnault , is significantly expanding its luxury presence on Beverly Hills’ Rodeo Drive , reinforcing its nearly $1 billion investment in the corridor since 2012 .
In early September 2025 , the conglomerate submitted ambitious plans to the Beverly Hills Planning Commission for a new Tiffany & Co. flagship and an innovative Louis Vuitton campus . These projects aim to transform the iconic shopping district, highlighting LVMH’s unwavering commitment to high-end physical retail
and strategic brand elevation. Tiffany & Company The Next Luxe Landmark The latest LVMH move revolves around 360 North Rodeo Drive , the site of the now-defunct Luxe Rodeo Drive Hotel .
LVMH acquired this coveted location for $200 million in 2021 , with plans to demolish the existing structure and build a three-story, 30,466-square-foot Tiffany & Company flagship . This new store will be just half a block from the current Tiffany site at Rodeo Drive’s entry off Wilshire Boulevard .
The announcement comes about two years after LVMH completed its celebrated renovation of the Tiffany Fifth Avenue flagship in New York City . Louis Vuitton Retail Innovation Meets Architectural Prowess Simultaneously, LVMH is advancing plans for a new Louis Vuitton storefront and campus along Rodeo Drive.
Earlier this year, LVMH submitted plans for a two-building, 100,000-square-foot complex designed by Frank Gehry , which will include a cafe, restaurant, terrace, exhibition space, and rooftop garden…
