Primark has made a landmark move with the launch of its first-ever TV advert, featuring affordable denim and inviting a fresh perspective on women’s fashion this autumn.
The campaign, entitled "In Denim We Can," celebrates quality, fit, and affordability—showcasing the work Primark has accomplished over the past year to refine its denim offering for the new Autumn/Winter women's collection.
accessibility for today’s budget-savvy consumer. Affordable Denim for All Primark’s denim range is anchored around 10 hero jean styles, including the standout £12 100% cotton Palazzo jean , which launches as part of Primark’s ‘Major Find’ promotion .
Prices for the new denim styles range from £12 to £22 , ensuring accessibility without sacrificing quality.
Each piece reflects the retailer’s commitment to making fashionable, long-lasting clothing available to as many shoppers as possible—the collection is now available in all 197 UK Primark stores as well as via Click & Collect .
First-Ever TV Advert and Campaign Highlights Debuting September 1 , the campaign marks Primark’s entry into broadcast advertising with a dance-inspired TV spot set to The Slits’ 1979 cover of "I Heard It Through the Grapevine." The advert, running for six weeks across TV, digital, out-of-home, and in-store channels, follows women through their morning routines wearing Primark denim…
