The latest H&M collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection launched on hm.com and in select stores in the U.S.
and Canada on April 14 th and in a matter of days the collection is completely sold out online. The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod
embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print. A rainbow of fabulous, vivid colors including canary yellow, emerald green, radiant violet, vivid turquoise, and sunset orange bring the garments to life.
A line of jewellery and accessories is also available to complement the wardrobe. Taking inspiration from Iris Apfel's love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.
"H&M was drawn to work with Iris because of her famously eclectic taste and her influence within the fashion community. She epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as totally ageless.
She shows what fashion is all about: it's a means of expressing yourself, who you are or want to be and a way to have fun. She's a true inspiration!" Ann-Sofie Johansson, Creative Advisor, H&M Womenswear "I think H&M is fabulous and is an absolute pioneer in its field – which I love!
