Rihanna's Fenty Beauty has taken the beauty world by storm, and in 2022, it expanded its reach even further. On March 6, 2022, Fenty Beauty launched into all of Ulta Beauty's 1,300+ store locations across the United States, as well as on Ulta's website.
This expansion made it easier for beauty enthusiasts to access and explore Fenty Beauty's full assortment of products, including bestsellers like Pro Filt'r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer, and Killawatt Freestyle Highlighter. Ulta Beauty
is one of the largest beauty retailers in the U.S., with a presence in all 50 states. As of February 20, 2023, there were 1,360 Ulta Beauty stores in the country, with California having the highest number of locations at 168 stores.
The addition of Fenty Beauty to Ulta's offerings was a significant milestone for both brands, as it allowed customers to shop for their favorite Fenty products alongside other popular beauty brands.
"I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty's amazing community shares the same passion for beauty that I do," said Rihanna.
Fenty Beauty's launch at Ulta Beauty was met with great enthusiasm from fans, who could now shop for their favorite products both online and in-store…
