Ariana Grande, the Grammy-winning pop artist, has expanded the availability of her makeup and beauty brand, R.E.M. Beauty, by launching it at Ulta in 2023.
The brand, which was founded in 2019 and is based in Pacoima, California, offers a variety of vegan, cruelty-free, paraben-free, and recyclable products for the lips, eyes, and face.
shimmery shades that are perfect for creating a dramatic evening look. With the launch of R.E.M.
Beauty at Ulta, fans of Ariana Grande and beauty enthusiasts alike will have even greater access to View this post on Instagram A post shared by r.e.m.beauty (@r.e.m.beauty) The brand initially launched direct-to-consumer in autumn 2021 and made its way to Sephora stores and online sites in February 2022.
R.E.M. Beauty has been well-received, with nearly a million followers on social media even before the launch of its first product. The brand's success can be attributed to its concise, curated collection of products with thoughtful shade ranges, stellar packaging, and branding that feels authentic to its creator.
View this post on Instagram A post shared by r.e.m.beauty (@r.e.m.beauty) One of the standout features of R.E.M. Beauty is its lightweight, non-sticky, hydrating formula for plumping glosses, which are high-shine and packed with pigment and shimmer…
