shift towards brand websites over third-party retailers or online marketplaces among the youngest generation of consumers stands in contrast to the preferences of Baby Boomers. Gen Z are known for their tech-savviness and are often looking for a seamless and personalized shopping experience.

Brand websites typically offer this by providing detailed product information, customer reviews, and often a more streamlined customer service experience. These factors contribute to the trust and loyalty that these consumers have towards their preferred brands.

The same report found that 35% of Baby Boomers are more inclined to shop online at third-party sites rather than directly from brand websites. This inclination towards third-party sites among Boomers can be attributed to several factors that cater to their shopping preferences.

The report suggests that these sites often provide a more extensive range of products, allowing Boomers to explore a variety of options in one place. Additionally, competitive pricing found on retailer sites is particularly appealing to those who are looking for the best deals and savings on their purchases…