How To Pitch Your Products To Retail Buyers At Trade Shows
How To Pitch Your Products To Retail Buyers At Trade Shows
If you are an entrepreneur, brand or product-based business with dreams of getting your product into retailers around the globe, this article is a must read...I
If you are an entrepreneur, brand or product-based business with dreams of getting your product into retailers around the globe, this article is a must read...
I have spoken and attended countless trade shows around the world and I can tell you that picking the right trade show is half the battle, the biggest battle is standing out at the trade show. Most retail trade show events are two days, and if I'm being honest, half of retail buyers don't even attend the second day of the show.
day of any trade show is your day to shine, if buyers who attend the show don't see any brands they love or want to follow up the next day with they won't return. Let's dive into my best advice for pitching your products to retail buyers at your first trade show.
HOW TO PITCH TO RETAIL BUYERS The best brands have a killer brand pitch! If you're investing dollars into your first trade show then you definitely want to make a return on your investment.
The only way to ensure that you have a chance to recoup the dollars you are putting into the show which often ranges between $2K-$5K USD a booth is to know how to sell your brand to potential retail buyers. New founders often struggle with properly conveying their message of why a buyer needs to purchase their product .
I myself have spoken too many brands at various trade show with the same common buyer pitching issue in New York to Shanghai and Canada to London. Now is not the time to go on and on about how you started the company, where you source items from etc etc…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss strategy coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
