The affordable skin care line coveted by skin enthusiasts & beauty influencers, Bolden is taking a big step in putting its fan-favorite products on the shelves of one of the world's biggest retailers.
The black-owned, women-owned brand can NOW be found in the skincare aisles of more than 1,000 Walmart stores nationwide , with its biggest presence being in Texas , Georgia , Florida , North Carolina , South Carolina , and California . The founders would love to take interviews as they build excitement around this
monumental milestone. Since its launch in 2015, founders Chinelo Chidozie and Ndidi Obidoa exclusively sold the vegan & cruelty-free skincare line on Amazon, Costco.com, boutique beauty suppliers and the Bolden website.
By making a move to such a significant retailer, they are continuing to provide accessible science-backed products that actually work on melanin-rich skin, a serious gap in the skincare market. "Ndidi and I are very excited about our Walmart partnership, and the opportunity it presents.
It's a major milestone for us in our mission to make the beauty space more inclusive. Our goal as always is to formulate high-quality skincare products that target the unique skincare concerns of black women like ourselves, and importantly, to offer them at affordable prices," Co-founder Chidozie expressed.
"As Walmart shoppers ourselves, we appreciate Walmart's dedication to diversity in all aspects of its business." Bolden has curated a collection of five products for Walmart customers including three of its top-selling products ( a Skin Clarifying Cleanser , a Brightening Glycolic Acid Toner , & an SPF 30 Brightening Moisturizer) in new and exclusive sizing along with the debut…
