Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025.
The expansion capitalizes on Ulta’s 43% year-over-year growt h in prestige fragrance sales and the broader body care category’s 853% TikTok engagement surge. Body care outperforms facial skincare in prestige markets, with segments like body creams and cleansers driving growth. For Saltair , this retail partnership follows the
brand’s 2022 debut. It leverages Ulta’s 90 million annual shoppers to scale accessibility—a strategic play in a market where 43% of European beauty sales now occur online, with U.S. trends mirroring this digital shift.
"Saltair was built on the belief that every body is welcome here—luxurious, sensorial self-care should be for everyone, every day," said Iskra Lawrence , Founder of Saltair. "As a busy mom of two, I know how much those little moments of care matter, and I'm so proud that Saltair is making them more accessible.
Having our products launch at Ulta Beauty is a huge milestone and I'm excited for all those who've been asking for certain products to finally be able to experience them in store!" View this post on Instagram A post shared by Saltair (@saltair) Priced between $12 and $26, Saltair’s 10-scent portfolio (including fragrance-free options) caters to the 68% of consumers prioritizing "clean" beauty products and the 55% willing to pay premium prices for sustainable alternatives.
"Ulta Beauty’s decision to feature Saltair’s full product range—including body washes, lotions, treatments, and the exclusive Ulta-launched body oils—aligns with its Conscious Beauty…
