She walked into the Tank with a vision to clean up more than just your smile. When Lindsay McCormick stepped onto the Shark Tank stage in Season 11 , she wasn’t just pitching a new product; she was championing a movement to reduce plastic waste in oral care.
Her company, Bite Toothpaste Bits , offered a simple solution to a massive problem: the billions of toothpaste tubes discarded each year. While she and co-founder Asher Hunt didn’t walk away with a deal, their experience on Shark Tank became a powerful lesson
in entrepreneurial conviction, brand authenticity, and the value of sticking to your mission. The Founding Story: Innovation Sparked by Frustration Bite’s origin story is as authentic as it gets. Lindsay McCormick , a former surf and snowboard instructor turned TV producer, was constantly on the go.
She noticed how many travel-sized toothpaste tubes she was tossing out, each one destined for a landfill. Motivated to find a better way, she dove into online chemistry courses, consulted with dental professionals, and began experimenting in her Los Angeles apartment.
After many trials, she developed a formula for natural, vegan, cruelty-free toothpaste tablets packaged in recyclable glass bottles. In 2018 , Asher Hunt joined as co-founder, bringing operational expertise that helped scale the business after a viral video sent sales soaring.
Together, they launched Bite on Etsy and their own website, quickly gaining traction with eco-conscious consumers seeking sustainable alternatives. The Shark Tank Pitch: Big Ask, Bold Vision On Shark Tank Season 11, Episode 14 , McCormick and Hunt presented their vision to the sharks…
