Most Consumers Buy Private Label Without Realizing, Report
Most Consumers Buy Private Label Without Realizing, Report
A new study reveals that the line between private label and national brands is blurrier than ever, with most shoppers unable to tell them apart.First Insight
A new study reveals that the line between private label and national brands is blurrier than ever, with most shoppers unable to tell them apart.
First Insight , a leader in AI-driven retail strategy, has released its latest research, “The Quiet Takeover of Private Label.” The findings show that while 71% of consumers believe they can spot a private label, 72% actually fail to do so when shown side-by-side images of store and national brands.
competitiveness of private-label products. What Does The Study Say? Stigma Fades: 77% of consumers are unconcerned about how they’re perceived for buying private label products. Quality Perception: 84% trust store-brand quality as much or more than national brands.
Influence of Marketing: 52% have tried a store-brand product due to in-store promotions, packaging, or displays.
“Dupe” Culture: 47% have tried a private label because it mimicked a name-brand item, and 44% (rising to 70% among those earning $150k+) are more likely to try a private label if it’s marketed as a dupe of a high-end product.
Brand Loyalty Shifts: Only 48% identify as brand loyal, while 32% are “brand curious” and 20% are motivated by price and savings. Switching Behavior: 71% would try a private label if their preferred brand was out of stock, and 45% have permanently switched after a positive experience…
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