JCPenney is rewriting the meaning of back-to-school style by spotlighting identity, culture, and creative storytelling at the center of its latest collaboration with Latin pop sensation and Latin GRAMMY -winner Joaquina . For Joaquina, this partnership is a transformative, personal milestone.
As she shares , “I poured my younger self into this collection – the girl who mixed Spanish + English like her own secret language and never saw herself in the dressing room mirror. JCPenney let me tell my story in every
stitch." Walking the Aisles, Dreaming the Future Joaquina recalls walking through JCPenney stores holding her mamá’s hand, picturing her future self reflected in every display.
Now, she returns to those aisles with her first-ever fashion line—a celebration for anyone who lives boldly, mixes languages, and treasures every “messy, magical moment.” Fans can shop the entire Joaquina collection online or visit select JCPenney locations across the country.
Introducing: The JCPenney x Joaquina Back-to-School Collection The limited-edition drop is a tribute to 90s style, textured layers, and the journey toward self-discovery.
The "Be Electric" collection features: Lace-knit and plaid mesh dresses for all the right curves Flared low-rise jeans and slouchy dad denim for throwback vibes Oversized sweatshirts with Joaquina’s lyrics and custom art Skirts are designed to swish into every room Cozy zip-up hoodies for instant comfort and style Cropped baby tees, ribbon details, and signature lightning bolt accents Each element is inspired by Joaquina’s bicultural upbringing, deep love of music, and the power of dressing like the main character in your own story…
