Ulta Beauty’s Mexico Expansion Delivers K-Beauty World Experience
Ulta Beauty’s Mexico Expansion Delivers K-Beauty World Experience
K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty .Starting August 21,
K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty .
Starting August 21, seven of Korea’s most influential beauty brands— Bring Green , COSRX , Hanskin , I’m From , Mixsoon , NEOGEN , and Some By Mi —will launch at ten Ulta Beauty Mexico locations, beginning with the Antara Fashion Hall in Mexico City.
and Tijuana scheduled by January 2026. Plans are in motion for 15 more locations by the end of next year. Following a successful U.S.
launch at Ulta Beauty this summer, the Mexico rollout marks the next phase of K-Beauty World’s global strategy, leveraging Ulta ’s strong local retail presence and Landing International’s cross-market expertise.
The partnership enables these trendsetting brands to reach Latin American shoppers known for their deep engagement and rapid market growth.
“Latin American consumers are among the most engaged and fastest-growing audiences for K-Beauty globally—drawn to its skin-first philosophy, sensorial textures, and visible results,” said Sarah Chung Park, founder of K-Beauty World and CEO of Landing International…
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