This remarkable performance shows Mytheresa’s digital-first strategy and the rising importance of high-value customers in the luxury retail sector, even as the broader global market faces economic and operational headwinds.
Mytheresa , now under LuxExperience B.V., capped 2025 with a standout year, reporting Q4 net sales growth of 12% and full-year growth of 9%, alongside a 73% jump in adjusted EBITDA. Financial Performance and Profitability For the fiscal fourth quarter ending June 2025 , Mytheresa’s net sales
jumped 11.5% year-over-year to €248.9 million , driving gross profit margin up 90 basis points to 48.3%. Adjusted EBITDA —the company’s preferred profitability measure—increased to €16.1 million for the quarter, with margins rising to 6.5% from 4.7% in the prior year.
For the full fiscal year, Mytheresa posted net sales of €916.1 million (about $1.07 billion) , an 8.9% increase. Gross profit margin for FY25 reached 47% (+130bps) , and adjusted EBITDA surged to €44.6 million, up from €25.8 million in the previous year, delivering a profitability margin of 4.9% —well up from 3.1% in 2024 .
Customer Engagement and Market Drivers Customer economics have been particularly strong, with Mytheresa reporting a 13% increase in GMV (gross merchandise value) per customer and a 16.1% increase among its top spenders.
The average order value for Q4 climbed 10% to €773 , reflecting the company’s focus on higher-value, full-price business and exclusive luxury collaborations. The US market continues to be a key growth driver, now contributing 20.6% of Mytheresa’s net sales after growing 9.7% in FY25…
