Burberry has unveiled a new signature campaign, It’s Always Burberry Weather, marking a return to its storied roots and celebrating over 165 years of heritage .
Anchored by Academy Award-winner Olivia Colman , the cinematic campaign—inspired by the unpredictability and romance of British weather—features a series of witty, evocative vignettes that channel both nostalgia and contemporary London life.
capture the essence of everyday London life through four short films directed by John Madden of Shakespeare in Love fame. “Each film celebrates just a few of the many characters you’ll encounter in London , ” Lee explains , with Colman embodying roles from a cricket enthusiast to a fish-and-chip shop worker.
Memories, Makeovers, and Modernity The campaign leans on classic outerwear—trench, Harrington, quilt, parka, puffer, aviator, duffle—each reworked with a freshness that nods to both tradition and innovation, skill and a spirit of adventure.
Crafted in Yorkshire from water-resistant cotton gabardine, the Castleford trench coat returns, joined by the Fitzrovia—a new A-line silhouette —and the men’s Chestwood , a relaxed-fit style referencing 1980s Burberry archives.
"Burberry is about protection, functionality and the outdoors," Daniel Lee , the brand's chief creative officer , said in a statement. "We are always inspired by our archive and the innovation and creativity of the brand…
