K-Beauty champion Peach & Lily is stepping onto the international stage with its first-ever brick-and-mortar launch outside the U.S ., announcing a flagship opening in Mexico City in early 2026 as part of Ulta Beauty’s sweeping entry into Mexico .
Led by founder and CEO Alicia Yoon , the brand’s move is the centerpiece of a multi-brand, multi-city strategy, marking a bold new era for indie beauty’s global ambitions. From DTC Star to Physical Retail Pioneer Peach & Lily built its Stateside reputation as the go-to
for authentic, high-performance Korean skincare—curating and creating products that fuel glass skin routines across social media and beyond. But founder Alicia Yoon always planned for more.
Yoon explained to BeautyMatter that while international expansion has long been an option, the brand has chosen a more intentional path—prioritizing productivity and deep market penetration over rapid scale.
He emphasized that the company could have gone global already, but continues to focus on going an inch wide and a mile deep, fully committing to each region it enters and pursuing growth that is both sustainable and meaningful.
This first international store will anchor Ulta Beauty’s debut at Antara Fashion Hall, Mexico City —Ulta’s flagship foray into the region, which opened in August 2025 , and will be closely followed by multiple new Ulta sites across Mexico…
