Karen Millen , the iconic British women’s fashion label under the Boohoo Group , made waves in 2025 by officially launching online retail in India through an ambitious new partnership with premium platform Coyu by Lyskraft . This move fuses classic U.K .
elegance and premium tailoring with India’s fast-emerging digital fashion landscape, targeting millions of young, style-savvy consumers eager for global brands , affordable luxury, and on-demand wardrobe refreshes. Strategic Rollout: 50 Stores and Robust Online
Access The India debut comes as part of a far-reaching global expansion for Karen Millen . Through its exclusive partnership with Lyskraft and Coyu , the brand’s collections are now available online, followed by an aggressive store rollout plan targeting many Coyu locations across major Indian cities in the coming years.
This hybrid digital-physical play builds on Karen Millen’s successful market entries in the Middle East and signals a growing appetite for international luxury across urban India .
Mark Barraclough, COO at Karen Millen , said : "After the huge success we’ve seen in the Middle East with our wholesale partner Voga Closet , we are looking forward to working with Lyskraft . This serves as a great opportunity for the brand to have a physical presence and test a new market.
This is another milestone for Karen Millen as part of our global expansion, and we’re excited to see the results." Market Opportunity: Why India, Why Now? India’s fashion market is currently valued, with rapid growth driven by the country’s expanding middle class, digital infrastructure, and exploding demand for Western brands…
