A new chapter for luxury engagement as Stella McCartney , in partnership with Swedish tech innovator Bambuser , debuted an exclusive live video shopping experience: Shop With Stella: Winter 2025 .
This event didn’t just represent another celebrity-helmed campaign—it marked a strategic leap for luxury into the emergent world of interactive, shoppable livestreams. Live Shopping, Luxury Style The livestream event saw Stella McCartney and actor Eva Mendes co-host a first-look showcase of the Winter 2025 collection.
True to the brand’s ethos, the event merged editorial storytelling, digital interactivity, and an access-all-areas feeling that brought the audience closer to both the creative and ethical heart of the label.
McCartney explained that live-stream shopping is moving beyond mass retail into the high-end space, and their collaboration with Bambuser focuses on creating digital intimacy while telling deeper stories around sustainability and style.
Bambuser’s platform enabled: High-quality, multi-angle editorial video Real-time Q&A and shopper engagement Direct shoppability, letting global viewers click and purchase runway looks immediately.
Eva Mendes , who has collaborated with Stella McCartney on prior campaigns, added excitement and broader appeal for Gen Z and millennial shoppers—the very consumers luxury brands are eager to court as preferences shift to digital-first marketplaces…
