Starting December 9, 2025 , rising beauty creator startup Oddins , headquartered in Seoul and championing Korean-American influences, will unveil a one-week immersive pop-up, Beauty Bakery, at 21 Greene Street in the heart of SoHo, New York City .
Billed as a creator-led showcase and the City Girls’ Beauty Recipe experience, the event is produced by Oddins Inc. and follows a viral debut in Singapore . Seoul-based new-media startup Oddins , which connects beauty creators with cosmetics brands, announced on Friday
that it will present its first Beauty Bakery popup store at 21 Greene in New York City , running from December 9 to 16 .
The Beauty Bakery NYC Experience The Beauty Bakery NYC pop-up will run from December 9–15 , 2025 , bringing together a dynamic mix of leading and emerging K-Beauty brands with four of North America’s most influential Korean-American creators: Haleyybaylee, Evelyn Ha, Erica Ha, and AmyFlamy .
The creators are cast as Beauty Chefs, each curating their personal City Girls’ Beauty Recipe—a handpicked selection of five K-beauty brands reflecting each personality’s unique rituals and routines. Guests can expect: Freshly baked brands debuting in the U.S.
market Limited-edition kits and exclusive bundles Interactive product demos, storytelling sessions, creator meet-and-greets, and immersive recipe experiences At Beauty Bakery NYC , each creator becomes a Beauty Chef, curating her own City Girls’ Beauty Recipe, which is a selection of five brands hand-picked by the creators themselves that reflect her individual beauty style…
