Abercrombie & Fitch Co. is expanding its abercrombie kids brand through a new global partnership with Haddad Brands , adding wholesale distribution and new product categories including infant and toddler.
The move gives Abercrombie Kids a larger international footprint while allowing the parent company to keep designing and selling the line in its own channels. New partnership to expand Abercrombie kids globally In the announcement, Abercrombie & Fitch Co. said the agreement with Haddad Brands is designed to
grow Abercrombie Kids beyond its existing presence in owned stores and online channels. The deal adds new distribution through Haddad Brands’ network of retail partners around the world, positioning the children’s label for long-term global growth. Under the partnership, Abercrombie & Fitch Co.
will continue to design, produce, and sell Abercrombie Kids through its own stores and e-commerce, while Haddad Brands focuses on opening up new doors and markets for the brand. The arrangement lets the company diversify its channel mix without giving up creative or product control.
Infants and toddlers join the assortment Today, Abercrombie Kids primarily serves ages 5–14 , but the new partnership includes plans to extend the line into younger age brackets. As part of the agreement, Haddad Brands will help grow the product offering by adding infant and toddler categories to the existing range.
This expanded assortment will allow Abercrombie Kids to capture families earlier and potentially keep them in the brand for longer as children move through different size ranges. It also sets the children’s label up to compete more directly with head-to-toe kids’ brands that already span baby…
