Global K beauty brand TIRTIR is taking its “intuitive, fast makeup” message offline, hosting an exclusive masterclass in New York City that puts its viral complexion and lip products directly into the hands of 60 editors and influencers.
Held on February 5, 2026 , the brand led event was designed to deepen TIRTIR’s global identity and showcase how its formulas fit into real world, busy routines. A Spotlight on Intuitive, Fast Makeup The NYC masterclass brought together around 20 editors from leading beauty and
lifestyle outlets, alongside 40 influencers, for a focused program built around two hero products, the new MOOD GLIDER Lip & Blush Stick and the best-selling Mask Fit Red Cushion Foundation .
The agenda blended live demonstrations, brand storytelling, and hands on play, positioning TIRTIR not just as a viral base brand, but as a full complexion and color partner for intuitive and fast makeup solutions for today’s busy lifestyles.
The MOOD GLIDER Lip & Blush Stick , available in six shades on Amazon , sat at the center of the experience, with the brand highlighting its multi use formula for cheeks and lips, buildable payoff, and glide-on texture.
Paired with Mask Fit Red Cushion , which has become a breakout success for its inclusive shade range and skin-care-infused finish, the products were used together to create cohesive, polished looks that can move from day to night with minimal effort…
