Bloomeffects is entering Ulta Beauty as the retailer’s first skincare brand powered by tulips, bringing its Dutch field‑to‑formula story to 750 stores across the United States and Ulta.com starting February 22, 2026.
This rollout, which includes an Ulta‑exclusive cream and a nine‑piece core in‑store lineup, marks a major scale‑up for the indie brand within prestige‑leaning skincare. Tulip-powered skincare goes national Founded in 2019 by Kim van Haaster, Bloomeffects is built around upcycled tulip bulbs from her
family’s fourth‑generation farm in the Netherlands, using a proprietary Dutch Tulip Complex for hydration and cellular renewal. The brand’s positioning blends botanical science, sustainability, and a personal eczema‑focused development story into a clear field‑to‑formula narrative.
Moving into Ulta Beauty, the United States’ largest beauty specialty retailer, shifts Bloomeffects from niche distribution into a national platform that can reach both skincare hobbyists and casual shoppers.
It also places tulip‑based skincare alongside more established ingredient stories like hyaluronic acid and vitamin C on the same shelves. New Ulta-exclusive Elevate Crème To anchor the retail debut, Bloomeffects is launching Royal Tulip Elevate Crème as an Ulta Beauty exclusive.
The daily cream is designed to boost skin elasticity and strengthen the moisture barrier using clinically active tripeptide, prebiotics, ceramides, and vegan mucin for a subtle satin finish. The formula continues the brand’s tulip‑first approach while adding familiar actives that seasoned skincare shoppers already recognize…
