Laka is making its U.S. retail debut with Sephora , bringing its inclusive, lip first K beauty lineup to Sephora.com and 80 select stores nationwide from February 20, 2026 . K-beauty brand’s first U.S.
step Founded in Korea , Laka has built a following across Asia for lip products that focus on self expression, comfort, and flexible shade development. The Sephora launch is the brand’s first major U.S. retail expansion and a key step in turning its global fan base into a stateside audience. Jicheol Lee, CEO of
Laka , said “Our launch at Sephora marks an important milestone as we expand Laka's inclusive beauty philosophy to the U.S.,We're excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.” Lip-focused hero lineup Laka is leading with three core lip products designed to work across a wide range of skin tones and personal styles.
Each formula is framed around adaptability, products that adjust to the wearer, not the reverse. Fruity Glam Tint ($18): Lightweight, glossy tint that leaves a transfer proof stain, offered in 10 shades and cited as one of Laka’s most recognized, award winning products in Asia.
Fruity Lip Glotioner ($18): High shine serum gloss hybrid with peptides and raspberry seed oil, created for smooth, comfortable wear.
Blonding Glow Lipstick ($16, online only): Hydrating, buildable lipstick aimed at effortless, everyday color on Sephora.com Together, the three pillars give Laka a clear, lip centered story within Sephora’s broader color offering…
