The Estée Lauder Companies (NYSE: EL) is moving fast to prove its turnaround is real.
On April 1, 2026, the New York based beauty giant announced the appointment of WPP as its first ever global media partner , a landmark move that fully establishes its "One ELC" operating model and marks a significant milestone in the company's Profit Recovery and Growth Plan ( PRGP ).
introduced in February 2026 to embed accountability and entrepreneurial thinking; and One Operating Ecosystem , now fully in place, connecting shared platforms, data, and strategic partners across all brands and regions.
WPP Takes the Helm on Global Media The partnership with WPP replaces a fragmented, decentralized regional media structure with a unified, AI-enabled global system built for precision and scale.
The move is designed to strengthen Estée Lauder 's ability to generate and capture consumer demand while improving media effectiveness across every market.
"Today, beauty is discovered and experienced across a constantly evolving mix of platforms," Aude Gandon , Chief Digital and Marketing Officer, The Estée Lauder Companies , said…
