RoC Skincare has launched a new campaign uniting Bethenny Frankel , Ramona Singer , and Sonja Morgan for the first time as a trio, marking the first collaborative brand partnership for the three television personalities together, to spotlight the launch of its breakthrough Retinol Correxion® Deep Wrinkle Rich Cream .
The campaign, set in Paris , is built around a real life skin age test and positions RoC's new patented technology as the confidence tool of choice ahead of their highly anticipated fall reunion. The
Campaign Concept As Ramona and Sonja prepare to step back into the spotlight together for the first time in nearly a decade, Bethenny leads the trio to Paris , the birthplace of RoC founded in a French pharmacy in 1957 , for what the brand frames as a science led skin reset.
Clinical grade VISIA scans are used to assess and reveal each woman's skin age, with RoC's patented retinol technology powering the transformation on camera.
The campaign rolls out across digital and social platforms, including a cinematic "Skin Age Showdown" short film and a series of candid social clips capturing the trio's signature wit and chemistry.
The Science Behind the Cream The Retinol Correxion® Deep Wrinkle Rich Cream is powered by RoC's new Patented Clinical Retinol, which is seven times more effective than traditional retinol…
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