Dior is scaling a quiet but powerful circularity experiment with the 4th edition of “Open Windows,” an internal initiative that gives the brand’s visual merchandising creations a second life while engaging teams around sustainability.
Hosted in Paris , this latest edition drew nearly 1,000 visitors from Dior and LVMH , supported by more than 60 volunteers, underscoring how deeply the project now sits inside the House’s Dream in Green strategy. What ‘Open Windows’ is ‘ Open Windows ’ was born out of
the LVMH DARE program, an intrapreneurship platform that encourages employees to “Disrupt, Act, Risk to be an Entrepreneur” by pitching and developing new ideas.
Within this framework, Dior teams proposed rethinking the life cycle of Visual Merchandising (VM) elements, moving from a linear model of create install dispose to a more circular and responsible one.
At its core, the initiative organizes eco-responsible sales of window décor, props and visual elements that would otherwise be stored or discarded. By opening these pieces up to employees and partners, Dior extends their use into homes, studios and community spaces, turning past campaigns into future objects.
How the 4th Paris edition worked The latest edition in Paris brought together close to 1,000 visitors from across Dior and LVMH , supported by over 60 volunteer organizers drawn from Dior Talents…
