LVMH Moët Hennessy Louis Vuitton, one of the industry's most esteemed conglomerates, announced that it will acquire a 60% majority stake in Off-White™, the influential fashion label founded by Virgil Abloh in 2012.
This acquisition signifies a major shift for LVMH and Off-White, providing a springboard for the brand's continued evolution and diversification. The deal, expected to close within 60 days pending regulatory approval, will see LVMH owning a substantial interest in the Off-White trademark. Mr. Abloh
retains 40% ownership while continuing to hold his role as the creative director. This move secures financial enrichment and strategic resources for Off-White, granting them access to LVMH’s extensive expertise in manufacturing, distribution, and global marketing.
Farfetch and New Guards Group, which previously held licensing agreements with Off-White, will continue their collaborations under the new ownership structure. Virgil Abloh initially founded Off-White as a disruptive force in the fashion industry, blurring the lines between luxury and streetwear.
His unique vision and innovative designs have revolutionized traditional aesthetics, garnering a dedicated following among millennials and influencing countless other brands.
Abloh’s background as a trained architect and his previous experiences, including an internship at Fendi alongside Kanye West, have infused Off-White’s designs with a distinctive blend of classical art and youth culture…
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