InsightsMarketing
Why Luxury Brands Are Spending Billions to Put Their Logo on a Race Car
This strategic pivot to sports marketing highlights the necessity of aligning brand values with market demands.
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Tag: LVMH
LVMH, short for Moët Hennessy Louis Vuitton, is a French multinational luxury goods conglomerate headquartered in Paris. Founded in 1987 through the merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and cognac manufacturer Hennessy, LVMH owns a portfolio of over 70 prestigious brands across various sectors such as wine and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry, and selective retailing.
NewsRetail
Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis
Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly…
FashionNews
Why LVMH Let Marc Jacobs Go After 30 Years, Sold to WHP Global
When LVMH took a majority stake in Marc Jacobs in 1997, it was buying into American cool at its peak, a designer simultaneously reinventing Louis Vuitton’s…
FashionNews
LVMH Sells Marc Jacobs to WHP Global as the Brand Enters a $9.5 Billion Fashion Platform
LVMH has agreed to sell the Marc Jacobs brand to WHP Global, in a deal that ends nearly 30 years of ownership but keeps Marc Jacobs himself in place as Founder and Creative Director…
NewsRetail
Loro Piana Reopens on Zurich’s Bahnhofstrasse With a Quietly Luxurious New Boutique
Loro Piana has unveiled its newly relocated and renovated boutique on Bahnhofstrasse in Zurich, strengthening the LVMH Maison’s presence on one of Switzerland’s most prestigious luxury shopping streets. The store invites clients into a…
LuxuryNews
LVMH’s Samaritaine Transforms Into Travel Inspired Destination
La Samaritaine has unveiled Bons baisers de la Samaritaine (Best Wishes from Samaritaine), running from April 17 to August 26, 2026, at 9 rue de la…
FashionLuxury
Loro Piana Awards 27th Record Bale Prize to Pyrenees Park and Earnscleugh
Loro Piana announced the winners of the 27th edition of the Loro Piana Record Bale Award at the Tokyo National Museum on April 1, 2026. The…
EventsLeadership
LVMH Launches Career Compass Built Around 5 Pillars for Its 211,000 Global Talents
LVMH is putting its people front and center. On April 7, the Paris based luxury conglomerate officially launched Career Compass to 211,000 talents across the Group,…
News
Chandon Reinvents the Spritz With a New Ready to Serve Collection Six Years in the Making
Chandon has launched the Chandon Spritz collection, a new line of ready to serve Spritzes that marks one of the most ambitious product innovations in the…
News
LVMH Hosts Over 130 Students from Central Saint Martins London for Its CSM Portfolio Day
LVMH has deepened its talent pipeline with Central Saint Martins in London, hosting more than 130 students for its latest CSM Portfolio Day under their long-term…