In the crowded shelves of Target , Walmart , CVS , Walgreens , Rite Aid , Publix , Kroger , Bed Bath & Beyond , and hundreds of other stores, Alikay Natural s stands out for its uncompromising commitment to natural beauty and community empowerment .
Born in a kitchen in Fort Myers, Florida , and co-founded by Rochelle Graham-Campbell and Demond Campbell , this organic-focused brand’s rise from grassroots beginnings to global recognition is proof of the undeniable demand for honest, effective, and Black-founded
beauty solutions. The Vision and Founding Story Long before launching Alikay Naturals as a 22-year-old college student, Rochelle Graham-Campbell was inspired by the herbal wisdom passed down by her Jamaican grandmother.
She began experimenting with natural ingredients to create safe, effective solutions for textured hair—free from petroleum, parabens, sulfates, silicones, and mineral oil.
With the support of her husband, Demond Campbell , she transformed her homemade recipes into products that would later revolutionize the natural hair movement.
Their kitchen operation has flourished into one of the fastest-growing, most influential beauty brands, delivering its promise of beauty without compromise and responsible sourcing from farm to shelf. Commitment to Quality, Community, and Conscious Beauty Alikay Naturals centers honesty, quality, and respect as core values…
