Hexafun , the fast-growing Indian lifestyle accessories brand, is redefining the country’s everyday essentials market with a blend of eco-friendly materials, design-forward thinking, and a Gen Z-first approach.
In August 2025 , Hexafun closed a seed round of ₹4.5 crore (about $540,000 USD) led by Prajay Advisors , a deal that marks not just fresh capital but also a big signal of confidence in India’s next generation of sustainable, expressive fashion brands . What is Hexafun? Everyday Basics, Rebooted for
Sustainability and Self-Expression Founded in 2021 by Harshit Singhal and Manali Sanghvi , Hexafun transforms the most overlooked, functional accessories—socks, handkerchiefs, stoles, shoe bags, and gift boxes—into bright, expressive, 100% sustainable products that capture the energy of Gen Z India .
Each item is crafted from eco-friendly materials and engineered not just for practical use but for cultural relevance and everyday joy. Hexafun’s design team keeps collections unisex, inclusive, and draws on everything from Indian art and streetwear to pop culture trends.
The company consistently launches regional themes, such as the “Insanely Indian ” campaign—a celebration of Indian states’ visual quirks and cultures with accents from Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab . How Does Hexafun Work?
D2C, Multi-Channel, and Speed Hexafun operates as a pure-play direct-to-consumer (D2C) brand, but currently sells through both its webstore and offline retail partners in metros and major cities. Fast-moving product drops and frequent stock refreshes help the brand avoid staid, repetitive designs…
