Bubble , the rising US skin care brand , has announced a major step forward in its expansion strategy by naming Leighton Meester , the American actress known for her role on Gossip Girl , as its first-ever celebrity Brand Ambassador .
The appointment was revealed alongside the launch of Bubble’s new 360-degree campaign , Radical Joy , a ‘bold, colourful celebration’ of skin care that refuses to take itself too seriously. Leighton Meester Leads Bubble’s Celebrity Charge The choice of Leighton Meester signals
Bubble’s intent to connect with a broader and more diverse audience.
According to Shai Eisenman , founder and CEO of Bubble , “Partnering with Leighton allows us to share Bubble’s mission with an even wider audience.” Eisenman went on to highlight Meester’s broad generational appeal, “She has a unique connection across multiple generations, from those who grew up with her to new fans discovering her today.” By positioning Meester at the helm of Bubble’s latest campaign, Eisenman hopes to “not only amplify awareness, but also inspire more people to feel empowered in their skin care journey and be part of the Bubble community .” The ‘Radical Joy’ Campaign Radical Joy isn’t just another skincare advertisement—it’s a multi-channel celebration of self-confidence, diversity, and playfulness in everyday routines.
As the brand’s first celebrity creative, Meester will front digital, social, and in-store assets promoting Bubble’s core values. The campaign’s style is intentionally “bold, colourful celebration” that “does not take itself too seriously,” inviting consumers to find joy in their skin and self-care practices .
Why Meester Was Chosen At 39 , Leighton Meester isn’t simply a…
