Founded in 2011 by Janell Stephens , Camille Rose Naturals has blossomed from a kitchen-born solution for eczema and hair dryness into a multimillion-dollar, category-shaping powerhouse.
With prominent placement at Target , Whole Foods , Bed Bath & Beyond , Walmart , Sally Beauty , Shoppers Drug Mart , and Cloré Beauty , this brand is redefining natural haircare, wellness, and the meaning of modern Black entrepreneurship. From Kitchen Table to Global Shelves Janell Stephens launched Camille Rose in her Louisiana
kitchen, driven by a mantra that whatever goes on your body should be good enough to go in it. Originally striving to help her five children, Stephens’s formulations—crafted with food-grade ingredients and gourmet blends—exploded in popularity after early online success.
As she recounts that t he brand quickly became proof of what a sharp, business woman could accomplish when she devoted her time, energy and resources behind something she is passionate about. A Multimillion-Dollar Brand by 2014 Within only three years, Camille Rose became a multimillion-dollar business.
Strategic partnerships catapulted the brand into over 300,000 doors (retail locations), a figure few independent, Black woman-founded beauty brands can claim. In 2025 , industry observers estimate annual sales between $20 million and $25 million , testifying to its broad appeal and “ radical shift ” within beauty and wellness.
A Household Name at Major Retailers After a fateful meeting with a Target buyer, Camille Rose achieved an early national retail breakthrough. Today, its product line is available at: Target (nationwide) Whole Foods Bed Bath & Beyond Walmart Sally Beauty Walgreens, CVS, Rite Aid Shoppers Drug…
