Priya de Souza is a graduate of Newcastle University , where she studied Modern Languages and Literature (Spanish and Portuguese). Born in the UK , de Souza’s flair for languages and international culture guided her professional ambitions from the outset.
She entered the fashion and media industry in London , landing an early role at i-D Magazine as an Advertising Manager, a post she held for over three years. There she honed her understanding of youth culture, content strategy, and the commercial foundations of
fashion publishing.
Priya de Souza’s most recent chapter before Casablanca Paris saw her lead Global Marketing Communications for Adidas Originals Media, Collaborations, and Digital Leadership De Souza steadily rose through the ranks at Dazed Media , one of the world’s foremost platforms at the intersection of culture, fashion, and youth.
As Group Director and later Executive Director for Partnerships , she oversaw global fashion collaborations, experiential campaigns, and multimedia sponsorships, developing deep expertise in creative partnerships and digital-first brand building..
She then spent a year as Brand Director at Agent Provocateur , focusing on repositioning the iconic lingerie label through product launches and global communications. Shortly after, she joined Exposure , a leading creative agency, further sharpening her skills in global PR, creative marketing, and integrated brand activations…
