FootwearLuxury
Chloé and Teva Collaborate on Shoe Capsule
Chloé, a renowned luxury fashion brand, has collaborated with popular footwear brand Teva to create a unique line of summer sandals. This strategic partnership is an…
Archive
Category: Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
MarketingRetail
7 Retail Sales Strategies To Attract Affluent Shopper
When it comes to attracting affluent shoppers, you will need to invest in specific retail sales and promotions strategies that work best for affluent shoppers focus…
MarketingRetail
How to Get your Beauty Brand in the Hands of Editors
In the competitive world of beauty, getting your brand noticed by editors and featured in magazines can be a game-changer. To achieve this, you need to…
MarketingStrategy
How Seasonal Trends Affect your Retail Business
Seasonal trends have a significant impact on businesses across various industries. These predictable changes occur over a one-year period and can be based on calendar seasons,…
MarketingTrends
How Social Media Is Driving Gen Z Shopping Habits
Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.…
EcommerceMarketing
Top 5 Strategies To Improve Your Online Storefront For 2023
In 2023, the ecommerce landscape will continue to evolve, with new trends and technologies shaping the way businesses operate. To stay ahead of the competition and…
MarketingStrategy
The Ultimate Guide To Markdown Strategies
Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability. These strategies involve reducing the price of a product, particularly…
MarketingStrategy
BeautyTok: Three Influencer Marketing Strategies To Stand Out
In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their…
Marketing
TikTok Introduces New Content Paywall For Creators
TikTok has recently introduced a new feature called “Series,” which allows creators to post exclusive content behind a paywall. This innovative feature enables content creators to…
Marketing
Aritzia named in copyright lawsuit over retail store displays
Aritzia, a fast-growing fashion chain, is currently facing a copyright infringement lawsuit filed by Tangle, Inc., a US-based toy company. The lawsuit accuses Aritzia of “improperly…