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Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
Pinterest has recently announced the expansion of its Creator Inclusion Fund program, which aims to support creators from underrepresented communities. The program was initially launched in…
Twitter has announced that it will begin phasing out its legacy verified program and removing the blue checkmarks associated with verified accounts starting on April 1st.…
In today’s fast-paced world, customers are increasingly seeking convenience and personalization in their interactions with brands. One way businesses can cater to these preferences is by…
In 2023, TikTok has become a cultural phenomenon in the United States, boasting 150 million monthly active users. The platform has provided brands and retailers with…
Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and goals of a company. There are both advantages and disadvantages to…
Reference prices play a crucial role in the decision-making process of consumers and businesses alike. They serve as a benchmark for comparing the value of products…
Consumer adoption categories play a crucial role in understanding how different segments of the market respond to new products or innovations. These categories help businesses tailor…
Designer brands are increasingly opting for brand extensions instead of creating new private label brands due to several advantages that come with leveraging their existing brand…
In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach and engage with their target audience. This shift can be attributed…
Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025. As platforms evolve and consumer behavior shifts, brands…