FashionRetail
Yummie Launches New Patented Shapewear
Yummie, the brand that revolutionized the shapewear world with multi-patented three panel shaping tanks has introduced new fashion styles and added fresh colors and fabrications to…
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Category: Retail
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BeautyCase Studies
Rare Beauty Case Study: Inside Selena Gomez’s Winning Marketing Strategy
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by…
RetailSephora
The History of Sephora
For makeup and beauty enthusiasts, Sephora needs no introduction. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its…
Case StudiesFashion
Neiman Marcus Case Study: Marketing Strategy To Attract Wealthy Shoppers
Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market. However, with the rise…
Retail
Luxury is getting younger: “Gen Z and Millennials are more likely than older generations to buy into luxury” says New Report
According to a report from Klarna, a leading global retail bank and payments company, says luxury is getting younger with 60% of Gen Z and 63%…
Retail
The History of Macy’s
If you’ve ever shopped at Macy’s, you know that it’s more than just a department store. It’s a cultural icon, a symbol of American retail, and…
Retail
2023 and Beyond: Major Challenges Facing Retailers
The retail industry has always been in a state of flux, with consumer behaviors, technological advancements, and economic conditions driving change. The COVID-19 pandemic has accelerated…
Case StudiesLuxury
Case Study: A Deep Dive Into ‘Masstige’ Luxury for the Masses
Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products. But what…
Retail
Hollywood’s Buzziest Beauty Tool Solawave Is Now Available at Ulta Beauty
Solawave, an award-winning and well-liked by celebrities brand of skincare technology, is expanding into 650 Ulta Beauty stores around the country as well as Ulta.com. With…
Retail
“Revenge Reviews” Are Rising, Up by 72 Percent
In today’s digital age, social media has empowered consumers with greater access to information and a louder voice than ever before. But what happens when that…