Bvlgari has named Dua Lipa its new Global Brand Ambassador , a move that links the Roman high jewelry house with one of pop’s most visible style figures across red carpets, campaigns, and cultural moments.
A new global face for Bvlgari Announced in Rome on February 19, 2026, the appointment positions Dua Lipa at the center of Bvlgari’s global communication and campaign strategy going forward. The artist joins an ambassador roster that has previously included high-profile actors and musicians, extending the
maison’s reach into a younger, highly digital fan base. A multi-GRAMMY and BRIT Award-winning performer with billions of streams, Dua Lipa is framed by Bvlgari as a defining voice of her generation whose artistic freedom and confidence mirror the brand’s bold Roman identity.
For the house, the partnership is as much about cultural relevance as it is about traditional luxury visibility.
How Bvlgari frames the partnership Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026, said , “Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values.
She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength…
