Goody , Wet Brush , and MacKenzie-Childs are teaming up on a limited edition 2026 hair accessories collection, bringing Courtly Check style patterns and bright color to everyday brushes, clips, and scrunchies in an exclusive drop at Target .
Pattern-first collab story The collaboration unites two mass hair accessory leaders with an artisan-driven home décor brand known for its hand-painted checks and whimsical prints. The goal is to turn basic hair routines into small design moments, using MacKenzie-Childs’
visual language on familiar Goody and Wet Brush forms. Amanda Moskowicz, EVP of Shared Services for Goody and Wet Brush, said , “This collaboration felt a little bit like magic from the start,” framing it as a celebration of pattern, personality, and fun in everyday essentials rather than a standard licensing play.
For three established names in their categories, it’s a way to pull a recognizable home décor aesthetic into the beauty aisle while keeping formats practical.
Design, patterns, and assortment The limited edition range spans Wet Brush detanglers , headlined by the Original Detangler, billed as the #1 brush in the U.S., plus classic Goody accessories like claw clips, scrunchies, and hair ties.
New add-ons such as compact mirrors, elastic holders, and bobby pin cases round out the lineup, positioning the capsule as a small ecosystem of coordinated hair tools…
