FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME Opens First European Stores in Cannes and Monaco to Power Global Growth
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move
FRAME has reached a key expansion milestone, opening its first two standalone stores in Europe with new locations in Cannes and Monaco this May. The move strengthens the modern luxury label’s presence on the French Riviera , aligning the brand with some of the region’s most coveted resort and lifestyle destinations.
FRAME lands in Cannes and Monaco According to recent coverage, FRAME opened its Cannes boutique on May 2, 2026 , followed by Monaco on May 8, 2026 . These are the brand’s first
dedicated stores in continental Europe , complementing an existing network of flagships in cities such as London , New York , Los Angeles and Shanghai .
Both Riviera boutiques arrive in the middle of a high profile calendar, with Cannes in the global spotlight for the 79th Cannes Film Festival and Monaco preparing for the busy summer and motorsport season.
Positioning FRAME in these locations supports its image as a label that blends California ease with European sophistication.
A strategic step in international growth In his announcement, Thomas Lecoq describes the openings as a “significant milestone” for FRAME , underlining that this expansion into such iconic locations is “a crucial step in FRAME’s international growth” and a reflection of the brand’s global ambitions…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss news coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
