Top 10 Most Mentioned Fragrance Brands by Influencers in 2025
Credit: Dior Beauty
Top 10 Most Mentioned Fragrance Brands by Influencers in 2025
This report identifies and ranks the Top 10 Most Mentioned Fragrance Brands by Influencers in 2025 , based on a custom, dual platform ranking methodology.The analysis
Top 10 Ranking: Most Influential Fragrance Brands in 2025
Key Findings
1. Phlur
2. Kayali
3. Sol de Janeiro
4. Dior Beauty
5. Maison Francis Kurkdjian
6. YSL Beauty
7. Chanel
8. Prada
9. Byredo
10. Lancôme
The Viral Disruptors: Phlur and Sol de Janeiro
The Power of Founder Credibility: Kayali
3. Luxury Houses Adapt to the Digital Age
4. Niche Brands Gain Mainstream Traction
Conclusion
This report identifies and ranks the Top 10 Most Mentioned Fragrance Brands by Influencers in 2025 , based on a custom, dual platform ranking methodology.
The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram , providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels. The ranking is a mix of digitally native, viral brands and established luxury houses.
demonstrating the power of combining viral, accessible scents with strong founder led storytelling.
The results highlight that success in the fragrance sector is driven by a blend of viral product discovery on TikTok and aspirational, luxury focused storytelling on Instagram , with a significant emphasis on founder credibility and unique scent profiles.
Methodology: Custom Ranking Criteria To provide a comprehensive and nuanced ranking, a custom scoring system was developed, weighting the two most critical social media performance indicators (KPIs) for the fragrance sector in 2025 .
KPI Weight (Max Points) Data Source & Rationale TikTok Earned Media Value ( EMV ) Score 70 points Based on the brand's relative EMV on TikTok…
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