Ulta Beauty is officially entering the United Arab Emirates , with its first store set to open at The Mall of Emirates on January 29, 2026 , in partnership with Alshaya Group . The move marks a major milestone in the U.S.
retailer’s international strategy and signals a new era for beauty retail in the Middle East.Ulta Beauty’s first step into the UAE The upcoming Mall of the Emirates location will be Ulta Beauty’s first store in the UAE , following its regional debut in Kuwait on November 7, 2025 . The Dubai
opening will be quickly followed by new stores at Dubai Mall and Red Sea Mall in Jeddah , expanding the brand’s footprint across key Gulf beauty hubs.
Positioned as an all inclusive beauty destination, the Mall of the Emirates store will offer makeup, skincare, haircare, and fragrance across prestige, mass, and emerging labels, alongside in store makeup, skin, brow, and nail services delivered by trained experts.
The concept mirrors Ulta Beauty’s successful “All Things Beauty, All in One Place” model that has helped it dominate the U.S. specialty beauty market. A curated mix of global and local brands The new UAE flagship will introduce several beloved and exclusive U.S.
brands to regional shoppers, including Ulta Beauty Collection , Ôrəbella , Morphe , Polite Society , LolaVie , Sacheu , Better World Fragrance House , and Snif , alongside global favorites like Peter Thomas Roth and RMS Beauty…
