Centric Brands and Palm Tree Crew are joining forces in a new joint venture designed to turn a DJ led lifestyle collective into a global, experience driven apparel and accessories business.
This partnership combines Centric Brands' scale in fashion with Palm Tree Crew’s festival rooted community to build what both sides describe as a long term, globally scalable apparel empire. A Full Circle Fashion Moment for Palm Tree Crew The joint venture positions Palm Tree Crew , founded by Kygo ( Kyrre Gørvell Dahll ) and
Myles Shear , as more than a music adjacent label, elevating it into a fully fledged lifestyle platform across apparel, live events, and hospitality. Palm Tree Crew has been built around the idea that great moments are meant to be shared, using festivals, beach clubs, and collaborations to fuse music, culture, and community.
Co founder Myles Shear said , “This partnership represents a full-circle moment for Palm Tree Crew ,” adding that product has always been core to how the brand shows up in the world. He said the new platform with Centric Brands gives the label the ability to scale globally without losing the community that built it.
Centric Brands’ Playbook: Scale, Distribution, and Design Centric Brands LLC is described as a global leading lifestyle brand collective, with deep capabilities in product design, development, sourcing, retail, digital commerce, and brand building across kids', men’s, and women’s apparel, accessories, beauty, and entertainment.
Its portfolio spans licenses for more than 100 iconic brands , including Calvin Klein , Tommy Hilfiger , Nautica , Under Armour , Buffalo , Hervé Léger , Joe’s Jeans , Off White , All Saints , Coach , Frye , Hunter , Kate…
