NIKE reshapes regional leadership as César Garcia , Cathy Sparks , and Cristin “Crissy” Campbell step into pivotal geography roles designed to accelerate the brand’s Win Now agenda and sharpen its Sport Offense strategy.
These changes span EMEA , Greater China, and APLA , signaling how NIKE is lining up on the ground leadership to reignite growth in its most important markets. New leadership for EMEA In Europe , the Middle East, and Africa , industry veteran Carl Grebert is retiring after nearly 30 years with
NIKE , where he held global, country, and geography roles and helped steer the brand through defining cultural and sports moments. His tenure stretches back to 1997 , when NIKE was still building its position as a global force in sport and culture.
With his retirement, César Garcia will become VP/GM of EMEA , effective February 2 . César Garcia started at NIKE nearly 25 years ago in Spain , and has since built a reputation for connecting product, sport, and marketplace into one integrated system that can function through both growth cycles and resets.
Greater China enters a new chapter In Greater China , long time leader Angela Dong will transition from her role and the company, effective March 31 .
Over more than 20 years with NIKE , Angela Dong helped shape sport culture across the region, from the Beijing Olympics to signature experiences like the Shanghai Marathon , CHBL , HBL , ACG Chongli 168, and Next Stop Dongdan…
