manufacturer's label is replaced with the brand's label, giving the appearance that the brand has created the product. The original creator remains anonymous, and the reseller brand takes the front seat in the eyes of the consumer.

This strategy can be particularly advantageous for startup fashion brands lacking the resources to set up manufacturing operations. By leveraging the capabilities of established manufacturers, these brands can enter the market with quality products without incurring the substantial costs of setting up production lines.

Pros of White Labeling Cost-effective: White labeling allows brands to produce products at a lower cost, as they do not have to invest in their own production facilities. This can be a huge advantage for small or emerging brands that want to minimize upfront investments.

Time-efficient: By outsourcing production, brands can save time and focus on other aspects of their business, like refining their marketing strategies or exploring new market opportunities. This can lead to faster go-to-market times for new products…